First Lady of the United States Michelle Obama has announced the launch of the Better Make Room campaign, directed at 'Generation Z' (14 to 19 year olds), and aims to encourage students to continue their education beyond high school.

The campaign brings together over 20 social media, business, and non-profit partners, including American Eagle Outfitters, Mashable, Vine, The CW Network, and NBCUniversal Cable Entertainment.